About the project
San Diego based Ruuvy are a company that helps celebrities like Whitney Port manage their content and their relationship with their clients.
Ruuvy turned to Ulam Labs to help create a new product for the celebrity pages they manage. The idea was to create an attractive looking widget with customizable questions that visitors would answer, then use those answers to learn details about a user’s profile via analytics.
The biggest challenge here was to a create solution that would withstand tremendous amount of requests from day one, as sites like whitneyport.com enjoy traffic of more than 100,000 active visitors per month.
Sites like whitneyport.com enjoy traffic of more than 100,000 active visitors per month
Ulam Labs chose to utilise the Google App Engine with a BigTable database and BigQuery for analytics as the prefered technology stack. By taking this approach we were sure that with minimal effort we could build a backend that would sustain the expected load and then scale it up still further if necessary.