Content and Engagement Management Tool for Influencers

Content and Engagement Management Tool for Influencers


A new startup located in San Diego was created to help influencers and celebrities to manage their online content as well as their relationships with supporters and fans. Luckily, plenty of stars love adding photos to Instagram stories or to interact actively with their followers on social media platforms making this a potentially lucrative business.

CLIENT - Ruuvy

Stepping outside of the standard business approaches, a group of entrepreneurs set up a new startup – Ruuvy. This San Diego based company aimed to take over the existing market niche helping celebrities to manage their social media and websites effectively. Irrespective of size, Ruuvy wanted to find a business partner which could improve its main product, maintain the happiness of its customers and gain key data from the web apps.

CHALLENGES

Although with a high entry barrier, Ruuvy started coopering with various celebs such as Whitney Port. To stay on track, the company hired Ulam Labs to create a completely new product which could collect much more relevant information about celebrities’ website traffic. The idea was to create an attractive looking widget with customisable questions that web page visitors would answer.

RESULTS

Ulam Labs created the widget which appeared every time a new visitor entered a celebrity website. Furthermore, as commissioned Ulam built a standard questionnaire connected to an additional analytics tool designed to help Ruuvy better understand visitors’ profiles and web traffic. What is more, celebs received much more focused information about their web visitors.

The biggest challenge met was to create a solution that would manage a huge number of requests and vast web traffic 100k active visitors per month.

Ruuvy gained a full view of all the data with seamless queries of data stored in BigQuery’s storage. Both the real-time analytics platform and the website widget empowered Ruuvy on the global market and unlocked the full potential of data gathering from the web. Ruuvy and its customers could smoothly move to data mining and social network analysis creating a new service offered to celebs.

About the key functionalities

  • Google App Engine

The platform as a service and cloud computing platform for developing and hosting web apps was chosen by Ulam Labs and was implemented to manage the solution on Google’s infrastructure. The container app engine environment made it easy to build and deploy the app that could run reliably even under a heavy load.

  • BigTable database

The Google’s BigTable database was created to deal with the massive amount of information that Ruuvy had regularly to deal in. The database could grow to an immense size with data storage distributed across plenty of servers.

  • BigQuery

The serverless cloud data warehouse with highly scalable and cost effective benefits allowed Ruuvy to make data analysts more productive with an unmatched price performance. The SQL queries allowed the company to analyse all batch and streaming data by creating a logical data warehouse.

Technology used:

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