Product-market-payer fit assessment
Is there a real buyer for this product, at this price, in this market — and is the evidence you have enough for them to act on?
WORKSHOP FOR MEDTECH FOUNDERS
In 3 days, ULAM LABS and ZEUMED work through your clinical problem, payer landscape, and funding timeline, side by side.
The gap shows up late
It doesn't appear during the pilot. It appears when you try to turn the pilot into a contract.
70%
of digital health pilots that show clinical benefit don't convert to paid adoption within 2 years
3 days
is all it takes to surface the gaps and build a plan — if you bring the right people to the room
1 team
engineers and reimbursement strategists, working through your product together
The gap is always the same: no one designed the economics in. Clinical evidence gets built for the study — not for the procurement committee. By the time that becomes obvious, you're already mid-pilot.
You have clinical traction but no one has agreed to pay yet — the beneficiary and the buyer are different organisations.
Your evidence was built for the study, not for the procurement committee — different questions, different decision-makers.
Investors ask about reimbursement and you pivot to the demo because the economic narrative isn't built yet.
Technical architecture was designed for a single site — fine for a pilot, a blocker at procurement.

We review your product, your pilot results, your target market, and your current funding timeline. —45 min
ULAM LABS reviews your architecture and technical readiness. ZEUMED maps your payer landscape, evidence gaps, and reimbursement options. Both teams work through your product together. —1 day
You receive all six deliverables plus a single integrated action plan: what to fix, in what order, before your next payer conversation or funding round. No generic advice. Specific to your product, your market, your current position.
Is there a real buyer for this product, at this price, in this market — and is the evidence you have enough for them to act on?
What data you currently collect vs. what payers and procurement committees actually need. Specific gaps, specific fixes.
Architecture review focused on the questions that come up at procurement: multi-site capability, integrations, security, data model.
Which funding route is most viable for your product in your target market and what needs to be true for it to work.
What your next evidence phase should measure, how it should be structured, and what it needs to demonstrate for adoption — not just publication.
A concise document that frames your clinical evidence, adoption pathway, and economic narrative, ready to share at your next funding conversation.
Is there a real buyer for this product, at this price, in this market — and is the evidence you have enough for them to act on?
What data you currently collect vs. what payers and procurement committees actually need. Specific gaps, specific fixes.
3 days. Six deliverables. One integrated plan built by engineers and reimbursement strategists, side by side.
Custom software development, integrations, internal workflows

Health economics, policy advisory

This is the right timing to talk to us:

Design your evidence strategy around what payers will actually act on — not what's easiest to measure. Changing this after the study ends is expensive.
Before you've committed to an architecture that works for one site but breaks at procurement. Single-site data models and brittle EHR integrations are the two most common reasons a technically successful pilot fails its procurement review, and neither is quick to fix once the product is built.
Investors at Series A and beyond routinely ask: who pays for this, under which code, in which market? If the answer is still being worked out, the round slows or the valuation takes the hit instead. The workshop builds that answer before the room asks for it.
No lengthy onboarding, no big commitment upfront. Book a call and we'll tell you within a week if we're the right fit.
We use cookies to analyze traffic and improve your experience. Read our privacy policy.