- Media
- Fintech
One of the biggest News & Media Publisher in Poland
ULAM LABS powers a digital art auction for charity, supporting children's mental health with innovative tech solutions.
The challenge
The purpose of selling NFTs at the auction was to demonstrate that the mentioned news platform is a modern space that keeps pace with technological innovations. This would help pique the interest of younger users who are familiar with cryptocurrencies. However, it was crucial to communicate in a way that wouldn't deter non-crypto users. It posed a challenge - creating an NFT auction intended for users unfamiliar with cryptocurrencies. The challenge was to plan a solution that would protect the auction from false bids without sufficient coverage. Therefore, after placing a bid, the amount was blocked in the user's account. This block remained in place until the bid was either outbid or the user won the auction.
What we delivered
A platform for running a charity auction, allowing for logging in, storing debit cards, and placing an offer.
Overview
We developed an innovative website to host a unique auction, allowing users to bid on a digital version of an article that addresses critical social issues, along with its specially designed cover. The cover, minted as a non-fungible token (NFT), was awarded to the highest bidder.
This auction aimed to raise funds for a foundation dedicated to children's mental health. We created a seamless and engaging platform that facilitated the auction process and highlighted the importance of the cause.
Media / Fintech
Digital Art Auction for Children's Mental Health
~3 months
Background
The auction was initially planned as a one-time event lasting up to three days, with all profits donated to a selected children's mental health foundation. Although an NFT was auctioned, all transactions were conducted in fiat currency, with the NFT transfer to the winner finalized post-auction. This approach made the auction accessible to a broader audience who might not be familiar with cryptocurrency transactions.
The primary goal was to spark interest in the charity auction among existing users and attract a younger audience, aiming to raise significant funds for the cause. The timing was critical, strategically placed to precede 'The Great Orchestra of Christmas Charity'—Poland's largest charity event—to maximize impact and visibility without competing for attention. By leveraging the popularity of digital art and NFTs, we aimed to create a buzz and draw attention to the important issue of children's mental health
What we delivered
Backend
Frontend
Design
FAQ about auction
Backend
Frontend
Project timeline
Kickoff
Project kickoff and product design
Registration and login
Implemented login and registration via link, email notifications, and PayU integration. This phase ensured that users could easily sign up, receive timely updates, and make secure payments through a trusted platform.
Storing card data
Enabled storing debit/credit card data, developed bidding logic, and prepared auction content including FAQs. These features enhanced user convenience, streamlined the bidding process, and provided comprehensive information to address any user queries
Deployment
Deployment ·
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